Monitor, measure, and optimize your brand presence across ChatGPT, Gemini, Copilot, and Google AI Overview with Hotwire Spark.
Hotwire Spark is a comprehensive AI visibility monitoring platform that allows you to monitor your brand and product visibility across leading AI search engines, including ChatGPT, Gemini, Copilot, and Google AI Overview. You’ll see exactly how often you’re mentioned, what context surrounds your brand, which competitors appear alongside you, and which sources AI-search engines cite when they reference your products.
More importantly, you’ll receive actionable recommendations to improve your brand visibility and positioning strategies, which your Marketing, PR, and Communications teams can implement immediately to increase your share of model in the AI discovery landscape.
See how you rank in visibility against brands in your space.
Identify ideal media activation partners that boost brand visibility.
Uncover the Brands and Products appearing in AI answers.
Generate recommended content topics to increase your citability.
Discover the analyst firms with the highest influence on your audience.
Head of Revenue Marketing, APAC
Monitor and influence how your brand appears across AI platforms, for both owned and earned media. Hotwire Spark shows you which media channels AI engines cite most frequently, enabling you to focus your outreach where it matters most.
Understand which content drives citations and visibility in AI responses, then optimize your strategy accordingly. Hotwire Spark reveals not just whether you appear, but which topics, formats, and channels generate the strongest AI presence.
Hotwire Spark allows you to future-proof your brand visibility and increase influence over how your brand is presented across popular AI-search engines.
Avoid making assumptions on the structure and keywords of your online content assets with Hotwire Radiate. Upload your newly created content piece or add the URL of an already published web asset such as a blog, article, case study or press release and Hotwire Radiate will measure your AI-citability score and offer an optimized version along with the web page schema mark up code to enhance AI understanding and content extraction of your asset.
Hotwire Spark monitors how your brand and products appear across ChatGPT, Gemini, Microsoft Copilot, and Google AI Overview. We track both mentions and citations—showing you where your brand appears, how you’re positioned relative to competitors, and which sources AI platforms reference when discussing your category. You receive actionable recommendations that Marketing, PR, and Communications teams can implement to increase visibility and improve positioning.
Major brands have seen traffic from traditional search falling by up to 50% as buyers shift to AI platforms for research and decision-making. When prospects ask AI “What are the best solutions for X?” or “Compare Y products,” they receive direct answers—not search result pages. If your brand doesn’t appear in those responses, you’re invisible to a rapidly growing segment of your market. Your competitors are already optimising for AI discovery. The question isn’t whether to act, but how quickly.
Hotwire Spark tracks your brand visibility across ChatGPT, Google Gemini, Microsoft Copilot, and Google AI Overview—the four platforms dominating AI-powered search and discovery.
Reports reflect real-time data at the moment of generation. We query AI platforms fresh for each report, ensuring you receive the most current insights on how your brand appears today—not historical snapshots.
Hotwire Spark operates as a managed service. Our team generates reports on your behalf and provides secure access via a unique link. Reports can be downloaded as PDFs, and data exports are available in CSV format for further analysis.
No. A single Hotwire Spark report serves Marketing, PR, and Communications teams simultaneously. We designed Hotwire Spark to align cross-functional teams around shared insights, enabling coordinated action and eliminating siloed efforts.
Our strategists guide you through input selection to ensure your reports capture the most relevant insights for your brand. We help you identify high-value search queries, priority competitors, and key positioning opportunities.
Most clients generate a follow-up report 3–6 months after implementation to measure citation growth and positioning improvements. Beyond citation metrics, clients track ROI improvements in paid media spending, shifts in brand sentiment, and changes in website conversion rates.
Yes. Hotwire Spark supports reports across multiple languages, including French, German, Spanish, Korean, Japanese, and many others. AI platforms respond in the query language, and Hotwire Spark accurately captures those insights.
Hotwire Spark is priced per report, with volume based price reductions available for multiple reports or ongoing monitoring programmes. Contact us to discuss pricing options tailored to your needs.
We don’t offer a free trial, but we do provide complimentary demo sessions where our strategists walk you through a sample report. Schedule a demo to see precisely how Hotwire Spark works and what insights you can expect.